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eCommerce Marketing Intern

Date: Apr 10, 2019

Location: Irving, TX, US, 75062

Company: NCH Corporation

NCH Corporation - Content Marketing Intern

 

 

For over 40 years, Danco, Inc. has been the market leader for plumbing repair, replacement and remodeling parts in the home improvement industry. Our commitment to innovative plumbing solutions and manufacturing are what make us a trusted resource. Our brands and products have strong retail partnerships with Home Depot, Lowes, Ace, QVC, Amazon and many more. Visit our company website’s at www.danco.com or www.nextbydanco.com.

 

Under the direction of the Manager of eCommerce, this role provides a unique opportunity to drive sales through the Danco website as well as various online customer portals (Amazon, Home Depot, Lowes, and more). This role will be responsible for developing and executing digital marketing strategies to elevate the Danco brand, drive traffic and product conversion rate as well as build the online social networks by increasing fan-base and interactions. This role will work with appropriate departments on new product launches and existing product changes to build compelling content across the social networks and websites.

 

RESPONSIBILITIES:

 

Content Development & Optimization – 35%

  • Create and evaluate improved, compelling copy/product images through competitor product/category research, consumer feedback information, product improvements, and market dynamics to optimize keyword search ranking on customer’s websites.
  • Perform new item set up and tracking for new items including: item categorization, keyword research & optimization, enhance product titles, product/package dimensions, pricing, images, advanced marketing content-A+ pages, and links.
  • Develop a tracking method of content adds/changes/deletes to websites with sales relationship analytics.

 Website and Social Media Management – 40%

  • Contribute to website design projects in various ways.
  • Work with the eCommerce Marketing Manager and Product Managers to create and implement engaging blog and social media campaigns.
  • Develop content calendars on a weekly and monthly basis for company brands.
  • Performs research to find articles, stories, resources and other content that is relevant to our customer base and posts it to our website and social networks in a manner that invites conversation and interaction as well.
  • Monitors and responds to posts or comments on Danco’s websites as well as outside blogs, forums, and social networks to bring value, build brand loyalty and protects brand reputation.

Marketing/Advertising Services – 15%

  • Assist E-commerce Specialist on building and implementing promotional and CPC campaigns on Amazon, as well as track customer review programs across customer base to drive profitable sales and meet targeted ROI goals.
  • Support the eCommerce team on internal communications on programs and activities.

Reporting & Analysis - 10%

  • Utilizes Google, Facebook, Twitter, Instagram & YouTube Analytics to assess trends and activity on the Danco website and social media networks.
  • Reviews data on the performance of social media platforms and adjusts plans or strategies to optimize reach.
  • Pull weekly, monthly, Quarterly and YTD performance data. Review missed lines and cancelled order reports and work with the Marketing Specialist and internal forecasting/supply chain teams to ensure products in-stock position.

 

      QUALIFICATIONS:

  • Bachelor’s degree or current student in Marketing, Communications or related field
  • Exceptional project management, partnering and collaboration skills
  • Detail oriented with strong written and verbal communication skills
  • Familiarity and facility website design and mainstream social media platforms, including by not limited to Facebook, Twitter, YouTube and Google+

 

BENEFITS

 

NCH was founded in 1919 on the principles of family, innovation, and teamwork. We still live by these principles 100 years later. We offer all of the important benefits including medical, dental, vision but also throw in some extras. Flexible hours, 401k, company sponsored wellness activities, and tuition reimbursement are all a part of what being in the NCH family means. Include a fitness facility, on site restaurant, and treadmill conference room, conveniently located in the heart of Irving, TX, and you'll be glad you joined the team!

 

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.

 

 


Nearest Major Market: Irving
Nearest Secondary Market: Dallas

Job Segment: Social Media, Outside Sales, Plumbing, Marketing, Sales, Manufacturing, Research