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eCommerce Marketing Specialist-Amazon Channel

Date: Jul 1, 2021

Location: Irving, TX, US, 75062

Company: NCH Corporation

 

Established, Entrepreneurial, Empowered…Explore the Opportunities!

 

eCommerce Marketing Specialist

 

Thank you for exploring a career with Danco, a division of NCH Corporation. We’re looking for an eCommerce Marketing Specialist with a focus on Amazon Channel to join our team here to support and drive our rapidly growing ecommerce and digital initiatives. Under the direction of the eCommerce Marketing Manager, this role provides a unique opportunity to drive sales through the Amazon eCommerce wholesale account as well as the Amazon marketplace site. This role will be responsible for analyzing and creating growth strategies for key categories and new items. You will develop strong marketing campaigns that deliver optimal ROI, as well as optimizing online SEO content, conducting keyword and competitive research, category insights management, sku optimization, forecasting, supply chain, reporting and analysis trends. If you’re seeking experience and growth in a personable, stable yet thriving environment, our eCommerce Marketing Specialist role could be a match for you!

 

 

A little about us

Applying for a new job is a little like entering uncharted territory. We want you to feel 100% confident about the application process, the position and our company before committing your time to apply, so that none of the above comes as a surprise. Let’s start with some information about NCH so you can get to know us better.

 

Danco, Inc. is one of the largest plumbing repair, replacement and remodeling suppliers in the home improvement industry. With over 40 years of experience, Danco focuses largely on empowering "Do-It-Yourself” consumers with plumbing solutions that are as practical as they are affordable. Visit our company’s website at www.danco.com or check us out on LinkedIn and Facebook .

 

NCH Corporation, Danco’s parent company, is a privately held, family-owned, global business headquartered Irving, Texas, near Dallas. We have more than 7,500 employees, offices and facilities on six continents, and clients in more than 50 countries. This includes our corporate headquarters as well as subsidiary companies. We clean and conserve water, save energy, and deliver best-in-class maintenance solutions, with a focus on industrial and commercial businesses.

 

 

Culture and Benefits

We’re a global company with a family feel, offering the same benefits of an international corporation with the personal relationships of a small business. Working in our small teams and close-knit environment, you’d never guess we had a 7,500+ employee head count. We realize a job is more than just a job – it’s an extension of your life and family – and we’re committed to maintaining just that. For us, culture is not just a perk; it’s essential to how we thrive. And that’s speaking for 100 years in the business!

 

  • Employee-centric environment (regular corporate activities, personal relationships, small teams)
  • Family-first attitude (paid parental leave, work-life balance support, flexible hours)
  • Approachable leadership (collaboration with top leaders, open-door policy)
  • Growth-oriented mindset (autonomy, creative freedom to explore new ideas)
  • Paid vacation and holiday leave
  • Wellness initiatives (on-site fitness facility and cafeteria, walking trail)
  • Community involvement (volunteering, fundraisers, charity events, school sponsorships and donations)
  • Employee recognition programs (appreciation week, awards and ceremonies)
  • Personal and professional development and growth
  • Tuition reimbursement
  • Financial wellness (retirement options, 401(k) match, employee credit union)
  • Benefits package (medical, dental, vision, life, long and short-term disability)

 

If this sounds like a fit for you, so far, keep reading.

 

A little about you 

 

  • Bachelors degree in Digital Retailing/Retail Merchandising, Marketing, Advertising, Business or related field.
  • 1-3 years of eCommerce Retail/Consumer products industry experience a must (Amazon preferred)
  • Requires experience working with retail POS data in a CPG environment
  • Independent thinker and excellent problem solver. Able to acquire new skills and knowledge “on the fly” in order to resolve issues with customer invoice/chargeback reconciliation and warehouse operational performance metrics.
  • Use advanced analytical skills to monitor trends, diagnose problems and surface opportunities.
  • Must possess a strong sense of responsibility, proven ability to achieve results and adhere to firm deadlines, analytical and organization skills, strong business judgement, accuracy, excellent written and oral communication skills are required.
  • Able to juggle multiple high priority tasks.
  • The position will require initiative on the part of the person to work independently to deliver insights on the business.
  • Demonstrated skills working on small projects and basic analytic assignments required.
  • Advanced proficiency in Excel to include use of pivot tables, charting, and external data connections is required.
  • Knowledgeable in standard office equipment and computer software including Microsoft Windows, Outlook, Word and Power Point.
  • Must be self-motivated, possess excellent communication and organization skills, project a professional image, and interact effectively with all levels within the organization.
  • Detail Oriented
  • Results Driven

  

 

Day-to-Day Work Examples

 

We support growth, opportunity, and variety, which means your day-to-day has the potential to adapt with you and your passions. If you’re not challenged and growing, neither are we. For starters, though, here are some day-to-day examples of what you will be doing:

 

Sales & Reporting Analysis 

  • Pull weekly, monthly, Quarterly and YTD performance data from Amazon’s vendor portals to report on ecommerce performance.
  • Establish new item sales forecasts and plan existing items sales forecast lifts based on advertising campaigns.
  • Develop Amazon reporting summaries, search term analytics and competitive benchmarking and make recommendations to drive business KPIs.
  • Execute ongoing analysis to compare past and current sales combined with pricing and competitive factors to achieve target growth.
  • Review missed lines and cancelled order reports and work with the internal forecasting and supply chain teams to ensure products in stock position.
  • Evaluate customer’s bulk buy and cost proposal requests utilizing profit data analysis tool, manage the sign-off process and communicate with key internal stakeholders.
  • Manage the channel for errors, alerts, questions and inquiries and resolve with a high sense of urgency.
  • Monitor marketplace patterns and trends to support our Amazon growth strategy and make recommendations related to competitive assortment, pricing, content and consumer engagement.
  • Responsible for the creation of and updates to dashboards, reports, slide presentations, knowledge base articles, and other materials as needed.
  • Represent the Digital team with the Sr. eCommerce Marketing Manager at project planning, implementation and P&L meetings.

 

Marketing/Advertising

  • Develop strong product/category sales campaigns utilizing online Best deals, coupon and headline ad promotions to drive profitable sales and meet targeted ROI goals.
  • Create copy for headline ads by utilizing keyword search, consumer information and competitor insights.
  • Perform Keyword research for top consumer search terms as well as setup min and maximum keyword bids with daily/weekly monitoring to meet expected ROI.
  • Track promotional spend and make monthly recommendations for ad campaign changes.

 

Amazon 3P Marketplace Management

  • Establish all processes required to evolve key 3rd party marketplace into a profitable customer channel.
  • Develop strong product/category entrance and exit strategies on key 3rd party marketplace sites including item setups, maintenance, promotional campaigns, to drive incremental profitable sales.
  • Research and optimize listings leveraging Seller Central and other tools to enhance placement and organic search performance.
  • Work with internal forecasting, supply chain and customer service teams to maintain consistent inventory levels.
  • Become owner and expert at managing select 3rd party tools to distribute and upload data to channel partner accounts.

 

Operations

  • Be the expert on item creation and Amazon fulfillment requirements as outlined in the Amazon specs to facilitate speed to market and minimize rework/penalties.
  • Support the forecasting/inventory, warehouse/distribution and customer service management teams by opening case management requests with Amazon on content, shipments, chargebacks or A/R disputes.

 

Content Development & Optimization

  • Develop, maintain and enhance product titles, content descriptions, categorization, and keywords to improve page rank and consumption.
  • Actively monitor reviews and customer inquiries to gain insights on product gaps and opportunities.
  • Evaluate, create, and track continued improved copy/product images through competitor product/category research, and consumer feedback information, product improvements, and market dynamics.
  • Work to understand the product or category needs through discussions with or input from Product Development Managers, Customer Reviews/Questions, Customer Service, etc.
  • Work in tandem with internal departments, to write/edit advanced content and creative materials for social media copy that links back to Amazon’s product pages to drive further sales demand.
  • Troubleshoot Amazon customer product content verifications due to consumer low reviews or complaints.

 

New Item Setup

  • Perform item set up for new items/brand stores on Amazon: item categorization, enhance product titles, product/package dimensions, pricing, images, advanced marketing content-A+ pages, and links.
  • Provide keyword research for new product setup for best content optimization.
  • Submit design requests for infographics, imagery, photographs, and video.
  • Track status of new item setups, shipments, inventory and selling patterns
  • Setup products on the Amazon Vine reviewer program and to gain insights on initial product acceptance.
  • Work with key internal stakeholders and departments, to communicate strategy and deliver actionable insights.

 

 

Sound like a fit for you?

 

If yes, jump aboard, and apply today.

 

For next steps, expect a direct phone or email response once we are able to review your application. We are committed to responding to all applicants, no matter the outcome, so we appreciate your patience to allow time for this. In the meantime, learn more about NCH and our culture by checking out our LinkedIn or Facebook pages.

 

 

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.


Nearest Major Market: Irving
Nearest Secondary Market: Dallas

Job Segment: Warehouse, Merchandising, Social Media, Product Development, Marketing, Manufacturing, Retail, Research